BIG GREEN EGG FEATURED SUPPER SERIES
Secret Supper teamed up with the world’s most celebrated grill to showcase the versatility and artisan craftsmanship of Big Green Egg through experiential live fire cooking demonstrations across the world as part of our 2026 Supper series.
A BRAND REDEFINED: BIG GREEN EGG
For fifty years, Big Green Egg has been a backyard favorite for grilling and smoking. They are capable of so much more than your typical grill, though. “If you can think of it, you can cook it on the Egg.” Many people don’t know to think beyond the basics and use their grill to its greatest capacity, nor understand why this piece of excellent equipment is well worth the price tag.
By incorporating Big Green Eggs at Supper events across the country, we were able to introduce their unique equipment to tastemakers across the industry, while showcasing the beauty, versatility, and design of the grills used across a variety of cuisines.
We carefully selected guest chefs for each event, who curated a hyper-seasonal menu tailored to their signature cuisine and designed with the Eggs in mind, showcasing the variety of cooking techniques that can be achieved with them.
Over the course of the year, we tailored our social content to feature the creative ways each chef engaged with the equipment, while showing off the grills in a variety of spectacular environments. We captured live fire cooking on the Big Green Egg in sub-freezing temperatures and snowdrifts in Maine, buried in the vineyards on banks of the Russian River in California wine country, in the farm rows by the beach in San Diego, in a secret garden hidden just outside of Seattle, and in the courtyard of a Medieval church in Umbria, Italy.
Each location helped establish Big Green Egg as a chefs’ favorite brand, introduced the equipment to new audiences through interactive kitchen set ups, and showcased the grills through luxury experiences that aligned with the brand’s ethos that life tastes better outside.
DESTINATIONS
We hosted Suppers across the United States,and internationally, bringing Big Green Egg into a variety of environments and showcasing a diverse menu of cuisine.
Portland, Maine
Portland, Oregon
Atlanta, Georgia
Dallas, Texas
Yosemite, California
San Diego, California
White Mountains, New Hampshire
Portland, Maine
VERSATILITY, CREATIVITY, AND COMMUNITY
Secret Supper worked with Big Green Egg to showcase their grills in interactive kitchen set-ups, encouraging guests to connect with the chefs and their process, ask questions, and engage with their food from throughout the night. At select Suppers, distributors or other brand representatives were invited to sit at the table to gain unique access to a highly motivated and engaged audience of curious culinary enthusiasts.
Secret Supper’s team of content creators and visual storytellers then captured the beauty of each unique event location and experience, creating a vast catalogue of high quality, story-driven, evergreen content for Big Green Egg to use for seasons to come.
ATTRACTING AN AUDIENCE THROUGH EXPERIENCE + STORY
Secret Supper managed a year-long storytelling campaign around the partnership, shared to both brand’s channels. Big Green Egg gained the opportunity to align with an adventure-focused, luxury-oriented audience with strongly aligned interests and demonstrated buying power. They strengthened their brand position as the ultimate luxury live-fire cooking brand through connections with renowned chefs across the world, while positioning their grills beyond the backyard, into some of the world’s most beautiful places.