COLLABORATIVE SUPPER SERIES WITH LE CREUSET
Over the course of two years, Le Creuset and Secret Supper created six co-branded Supper events highlighting the heritage cookware brand. Each Supper explored a different aspect of Le Creuset’s legacy through experiential storytelling showcasing the versatility, reliability, and beauty of their product. Secret Supper provided elevated guest experience through our signature Supper events with additional curated activations, brand collaborations, and elevated menus showcasing acclaimed chefs’ heritage stories.
In 2025 we elevated the partnership with a joint anniversary celebration — 100 years of Le Creuset, and 10 years of Secret Supper bringing people together for adventurous gatherings.
A SERIES OF EXPERIENTIAL CELEBRATIONS
After an initial year of successful collaboration across three co-branded Suppers in 2024, Le Creuset aimed to celebrate their centennial with a second Supper series highlighting a special edition, celebratory colorway, Flamme Dorée. Translated to “golden flame,” the limited-edition, centenary colorway celebrates Flame, the brand’s iconic original hue, lightly dusted with shimmering pieces of real gold – a first-of-its-kind in cookware.
Each Supper was designed to celebrate the iconic brand’s heritage of exceptional craftsmanship, which design details curated to highlight the beauty and versatility of Flamme Dorée, featured alongside thematically selected complimentary colorways to further enhance the brand aesthetic — and show off the endless functionality of the Le Creuset product line.
We partnered with acclaimed chefs across the country to share their culinary heritage in Le Creuset’s heritage cookware, enhancing the audience’s association with the brand as a partner in elevated entertaining. Each meal incorporated live fire as a nod to the Flamme Dorée colorway, further braiding the story into each unique experience.
HERITAGE ON DISPLAY
At each event, Secret Supper worked with Le Creuset to identify a facet of the brand’s heritage story to highlight; whether a piece of history, colorway, or a craft experience to better connect guests to the brand. Our team of event designers, storytellers, and content creators then worked together to bring the heritage story to life, both for each individual at the event and in its retelling to a wider audience.
NEW YORK
We chose a venue in a historic metal foundry to nod to Le Creuset’s cast iron. Within the main entryway, we created a multi-dimensional heritage display featuring images of the brand’s storied history, vintage cast iron pieces, and a custom installation of paint chips used to develop the enamel cast iron colorways in the factory.
Guests were given the opportunity to customize Le Creuset tea towels with live chain stitching during the Welcome Social, which were waiting for them in their gift bags at the end of the evening.
CHICAGO
As a nod to Le Creuset’s French heritage, Secret Supper engaged with additional brand partners Sazerac de Forge to feature their Champagne 2000 Vintage cognac and M. Chapoutier wines to pair with the meal. The French thread was woven throughout the night with a live brass band playing as everyone arrived and Grey Goose and caviar bumps to welcome guests to the seated Supper experience.
SAN DIEGO
In addition to a Flamme Dorée heritage display at the entrance to the venue, we celebrated complimentary colorway Sea Salt with a make-your-own salt bar and oyster shooters in sea salt glasses, featuring premium El Alto by Patrón, a luxury tequila fit for the luxury Le Creuset brand.
BRAND ALIGNMENT AND AWARENESS ACROSS SECRET SUPPER PLATFORMS
In addition to a branded marketing email campaign, Secret Supper and Le Creuset co-promoted the announcement and launch of the 100th anniversary La Carte series on socials, capitalizing on momentum from a successful inaugural series in 2024. Each Supper release day fell into the top five highest-trafficked days on the Secret Supper website in 2025.
By the numbers:
Series announcement email campaign: 57% open rate, 28.6K views
La Carte landing page: 6,721 new subscribers
Series-wide social views (via @secret_supper): 160K
Top-performing post (September 15th): 32.5K
Each event sold out within 4 minutes
