OUR TEAM
DANIELLE FIRLE | FOUNDER + EXPERIENCE DESIGNER
Danielle leads creative direction for our experiences and focuses on developing distinctive concepts and leading the team through creative collaboration.
As an accredited wine expert, she is behind the impeccable curation of all wine pairings for each experience we create.
Her professional background in interior design and genuine interest in hospitality led her to blend the best of both worlds through Secret Supper. It is her passion to create visually striking experiences that center around food, wine, and place.
Danielle's portfolio showcases a range of exceptionally well-crafted events from across the world, earning her high praise and a respected reputation sought by the leading brands she collaborates with.
JACOB FIRLE | PARTNERSHIPS MANAGER
As Secret Supper’s co-owner and partnerships manager, Jacob loves sharing our purpose everywhere he goes. He has a keen interest in people’s stories and enjoys developing long-lasting relationships with partners, collaborators, and team members alike.
With a highly successful background as a business consultant and project manager in companies such as Nordstrom and Bill & Melinda Gates Foundation, he’s passionate about creating efficiencies within Secret Supper’s systems that ultimately translate in outstanding experiences that foster deep and meaningful connection.
His relentless energy to collaborate and facilitate the sharing of creative ideas makes him an ideal team player to ensure our partners’ success every step of the way.
ARIEL KNOEBEL | MARKETING DIRECTOR
Ariel is endlessly interested in the ways food connects us, from the chain of personal narratives that flow from farm to table to stories told over a great glass of wine. She comes to Secret Supper from a diverse professional background bridging feature writing and editing, hospitality, restaurant management, and event production.
Now, she tells the stories of our many tables set around the world and the wonderful partners who work with us to create each spectacular experience. Through Secret Supper’s various media channels, she shares the ephemeral joy of communal gathering with our ever-expanding audience, always looking at our partners’ unique viewpoints and storytelling goals to shape new ways to connect with and engage our loyal guests.
GREGORY JEWETTE II | SENIOR PRODUCER
Described by one partner as “the perfect combination of calm and competence,” Gregory is the managing force behind our events. From initial planning to day-of details, he works with partners, chefs, and venue contacts to ensure a seamless experience for everyone involved.
Through his background in fine dining and hospitality, Gregory has developed a strong sense of experience curation, filtering every decision through the lens of guest experience. This particular awareness has lead him to roles in opening and management of establishments such as Lyle's at The Lyle D.C., Douro in Portland, Maine (a 2026 NY Times 50 Best Restaurant) and, most recently, leading the opening for 1912 Cafe and The Outpost for the L.L.Bean flagship store.