A 2027 PARTNERSHIP · FIVE CITIES
The Circle
of Taste.
A journey through whisky, culinary artistry and the people who bring extraordinary things to the table.
THE SHARED PHILOSOPHY
Craft is something
you can feel.
The Balvenie’s Journey of Taste finds a natural home at the Secret Supper table. We bring people closer to the makers, ingredients, and places behind an exceptional meal. Together, we can turn the story of whisky craftsmanship into something guests discover for themselves.
Across five distinctive Suppers, whisky, food, and design will share equal space in the conversation: thoughtfully hosted, deeply sensory, and grounded in the pleasure of gathering.
“Discover New Worlds Through
Craftsmanship.”
The Balvenie brand promise, brought to life through a proposed Secret Supper series.
ONE CONNECTED STORY · FIVE LOCAL EXPRESSIONS
Five cities.
A world of discovery.
A cohesive series with a distinct sense of place in every market. Local chefs, considered settings and thoughtful design give each gathering its own character.
THE BALVENIE’S EXPERIENTIAL PILLARS
A hosted journey.
At an unhurried pace.
Each Supper translates the Circle of Taste into four connected moments, leaving room for personal interpretation and genuine conversation.
01 / ENTER
Curiosity begins.
A warm welcome in an intimate, atmospheric setting. A considered first serve introduces the evening and opens the door to discovery
02 / DISCOVER
Let taste lead.
An ambassador guides guests through selected expressions of the core range, inviting individual impressions before sharing the craft behind the glass.
03 / CONNECT
Craft in conversation.
A chef’s tasting menu and considered tableware bring whisky, culinary artistry, and design together through flavor, texture and shared stories.
04 / SHARE
Discovery continues.
A memorable takeaway carries a piece of the evening home. Photography and agreed storytelling extend the experience beyond the table.
THE ESSENTIAL INGREDIENTS
The whisky.
The chef.
The considered table.
A guided journey through the core range
Expression selection and tasting led by The Balvenie’s brand team, with a dedicated opportunity to showcase DoubleWood 18 Year Old in 2027.
A chef’s interpretation
Market-specific culinary partners translate the whisky’s flavors into an original, seasonal tasting menu.
Design with a purpose
Bespoke or carefully sourced glassware and tableware make craftsmanship tangible, with any commissioned pieces scoped collaboratively.
A meaningful final gesture
A memorable keepsake that connects guests to the evening’s tastes, makers, and discoveries.
THE SECRET SUPPER EXPERIENCE
We set the scene.
People make the evening.
Unexpected places, generous hospitality, and food with a sense of origin. We create the conditions for strangers to become good company.
A spirits story.
Told through
In 2019, Secret Supper partnered with Roca Patrón on eight culinary experiences across North America. The series connected artisanal tequila with communal dining and stories of craftsmanship, sustainability, and community.
It culminated in an invitation-only gathering for PR, media, and influencer partners in Rhinebeck, New York, and provided experiences and content for Patrón’s broader integrated campaign.
The precedent for The Balvenie: a consistent partnership story, expressed through distinctive places, culinary voices, and thoughtful hospitality.
Explore the Roca Patrón case study ↗PROPOSED PARTNERSHIP SCOPE
From first idea
to final toast.
One creative and production partner for a connected five-market series, working alongside The Balvenie and its agency teams.
01 / SHAPE THE SERIES
A coherent creative world.
Series concept and event design; market and venue research; chef outreach; guest journey, menu collaboration, and integration of approved brand storytelling.
02 / BRING IT TO LIFE
Five considered Suppers.
Production planning, local vendor coordination, staffing, rentals, styling, food service, and on-site hospitality within an agreed per-market scope.
03 / EXTEND THE STORY
More than one evening.
A coordinated capture and communications plan, approved guest invitations and recaps, and a series report using the attendance, content, and engagement data available.
OPTIONAL CREATIVE ADDITIONS
Small details.
A lasting impression.
Ideas to deepen the Circle of Taste, available as separately scoped enhancements.
THE TASTING FOLIO
A record of discovery.
A beautifully printed, personal tasting folio pairs space for guests’ impressions with the chef’s menu and approved whisky notes. A take-home piece that feels collected rather than promotional.
THE MAKER’S CONTRIBUTION
An object with a story.
Invite a local ceramicist, glass artist, or woodworker to create one considered table element. A brief maker introduction connects what guests touch with the craftsmanship they taste.
FIVE CITIES, FIVE PERSPECTIVES
A connected content story.
An optional film series connects the whisky’s origins with five distinct culinary interpretations. Explore the storytelling proposal below, including a possible Scotland distillery chapter.
From the source.
To the shared table.
A cinematic journey into the people, patience, and creative choices behind extraordinary taste. The Suppers become chapters in a larger story of craft.
Begin where the story is made.
A potential visit to The Balvenie distillery in Scotland offers a compelling opening: the hands, materials, and everyday acts of care that shape the whisky before it ever reaches the table.
Through an observational, intimate lens, we could explore selected aspects of The Balvenie’s Five Rare Crafts with approved distillery voices. A participating Supper chef could join the journey, discovering flavours and techniques to interpret in a later menu.
Proposed creative concept. Distillery access, filming permissions, featured craftspeople, chef travel, and any Malt Master participation are subject to The Balvenie’s approval and availability.
The hands behind the whisky.
A Scotland origin film explores craftsmanship through human stories, sensory detail, and approved access. A conversation about time, intuition, and the choices that shape flavour.
Five cities. Five creative voices.
Short chef-led chapters follow each market’s interpretation of the whisky: sourcing ingredients, developing a dish, and collaborating with an ambassador or maker ahead of the Supper.
The story comes full circle.
A concluding edit brings the five tables together through service, conversation, and moments of discovery. Craft at its origin becomes an experience shared with others.
Potential deliverables include one hero film, a Scotland origin chapter, five city portraits, a series finale, and short vertical edits for agreed channels. The final mix, film lengths, production days, and release calendar would be developed around the partnership’s priorities.
The story can begin with a pre-series origin release, unfold alongside the five Suppers, and conclude with a collective portrait of the Circle of Taste.
Optional add-on · Quoted separately from Supper production. Scotland travel and accommodation, crew, access arrangements, editing, music, talent, licensing, and usage rights will be scoped explicitly. A US-only series is also possible.
A series built
with intention.
A transparent investment framework for five Suppers. Final pricing follows agreement on guest count, venues, culinary talent, design, and content scope.
Dallas · Miami · New York
Chicago · Los Angeles
Series development, planning, project management, and event execution across five markets.
Price to be addedVenues, chefs, food, staffing, rentals, styling, travel, and logistics, itemized against an agreed brief.
Price to be addedCustom maker commissions, keepsakes, and additional guest programming.
Quoted separatelyOrigin-to-table films, with a potential Scotland distillery chapter, chef portraits, and social edits. Production and travel scoped separately.
Quoted separatelyPlanning framework only; no price or deliverable commitment is implied. Product supply, ambassador participation, bespoke brand assets, paid media, creator fees, and content rights require agreed ownership and budget.
THE BALVENIE × SECRET SUPPER
New worlds.
Shared at the table.
Five cities. Five expressions of place. One invitation to discover what extraordinary craftsmanship can make possible.