PILS × SECRET SUPPER
A PROPOSED 2027 PARTNERSHIP
Rush Nothing.
Savor Everything.
A well-made beer. A thoughtfully crafted meal.
A table worth lingering at.
Let the evening unfold.
PILS took its time getting to the glass. Secret Supper makes room to enjoy what’s in it.
We share an appreciation for craft, thoughtful details, and the moments that happen when people are fully present. Together, we can give “Rush Nothing. Savor Everything.” a place to live: at a long table, over a seasonal meal, in good company.
Our proposed partnership connects a marquee gathering at Sierra Nevada’s Mills River brewery with PILS welcome moments at six additional Suppers. The experience begins with a first taste and carries on through the last conversation.
THE SHARED BELIEF
Good things
take time.
So should
the evening.
01 / THE CRAFT
Made with intention.
Connect the care behind brewing with the care behind a Supper: the ingredients, setting, service and details that make an evening feel considered.
02 / THE PAIRING
A place for PILS.
Give the beer a natural role in the meal, through a welcome pour, chef-led pairing and a menu designed for discovery.
03 / THE FEELING
A reason to linger.
A relaxed pace, shared dishes, and room for connection translate the campaign into something guests can experience firsthand.
THE SECRET SUPPER EXPERIENCE
Unexpected settings.
Unforgettable tables.
This is the world PILS steps into: extraordinary places, food with a sense of origin and generous hospitality that makes strangers feel like old friends.
THE MARQUEE / ASHEVILLE AREA · MILLS RIVER, NC
A Supper
at the source.
TWO PROPOSED SETTINGS / ONE SHARED SPIRIT
01 / THE GREENHOUSE
Rooted in the garden.
A table inside the greenhouse, surrounded by the working garden that supplies ingredients to the brewery’s culinary program. Seasonal food and the setting tell the story together.
A Secret Supper presented by PILS, hosted in Sierra Nevada’s own backyard. A gathering that brings the brewery, the kitchen, and the table into one story.
02 / THE COPPER KETTLE ROOM
Surrounded by the craft.
An intimate setting in the copper kettle room puts guests in the heart of the brewery. The atmosphere connects the patience behind the beer with the care behind the meal.
THE GUEST JOURNEY
First, discover.
Then, settle in.
An unhurried progression through the brewery, the beer, and the meal. Each moment creates a deeper connection to the people and craft behind PILS.
01 / BEFORE THE TABLE
Follow the craft.
A brewery tour introduces guests to Sierra Nevada’s story and process, with a guided tasting shaped by the brewery team.